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The MonsterInsights PPC Tracking Addon also allows users to track the cost-per-click (CPC), click-through rate (CTR), and conversion rate of their campaigns. This data helps users optimize their campaigns to increase traffic, engagement, and ultimately, conversions. Additionally, users can set up automated reports to receive regular updates on their PPC campaign performance directly in their inbox. With this addon, users can save time and make better-informed decisions about their PPC campaigns in real-time.