WooCommerce Wholesale Pricing 2.3.1
Description
WooCommerce Wholesale Pricing is a WooCommerce plugin for WordPress that helps you manage B2B product pricing by user role. Instead of one store-wide price, you can define multi-level wholesale prices that apply only to eligible wholesale customers. This solves the common issue of needing different pricing for different business accounts while keeping your standard retail pricing intact.
With added wholesale fields in the WooCommerce product data tab, you can override the default price for both simple products and product variations. Wholesale customers then see the correct wholesale price—and, where configured, the savings—throughout shopping and checkout.
The plugin is built to fit into your existing WooCommerce workflow, so you can configure roles and pricing without changing themes or rebuilding templates in Elementor or your theme’s product layout.
Main Features
- Multi-level wholesale pricing by role — Set different wholesale prices for different user roles.
- Wholesale price fields in product data — Add a “wholesale” price field for each selected role in the product tab.
- Overrides regular product price — Wholesale price replaces the default price for the matching role.
- Supports simple products — Apply wholesale pricing to simple SKUs.
- Supports variable products and variations — Set wholesale pricing per role for product variations.
- Role-based visibility — Wholesale pricing is shown only to users with roles enabled in the options.
- Activate multiple roles — Select multiple user roles to control which customers receive which pricing.
- Wholesale savings display — Help wholesale customers see how much they save.
- Min/Max checkout quantities — Set minimum and maximum order quantities to align wholesale purchasing rules.
Benefits
- Better B2B conversion — Role-based pricing makes bulk purchasing more compelling for business buyers.
- Clearer pricing UX — Eligible customers see wholesale prices without confusion from retail pricing.
- Reduced pricing management time — Per-role fields in the product editor streamline updates across catalog items.
- More controlled wholesale orders — Min/max checkout quantities encourage compliant wholesale purchasing.
- Stronger trust with savings — Showing savings helps customers understand the value of wholesale tiers.
Who is it suitable for?
- WooCommerce stores selling to B2B and retail customers
- Wholesale distributors with multiple customer tiers
- Ecommerce brands that need role-based variable pricing
- Agencies managing catalog pricing for multiple client accounts
- Online retailers offering bulk discounts to specific user roles
- Operations teams standardizing ordering rules for wholesale orders
