Role Based Pricing for WooCommerce 2.2.2
Role Based Pricing for WooCommerce lets you set prices by user role and individual customers, increasing conversions and loyalty. With easy rules and seamless WooCommerce integration, you can offer personalized pricing without complex workarounds. A smart choice for businesses that need targeted discounts and flexible pricing—start optimizing today.
Description
Role Based Pricing for WooCommerce is a WordPress plugin that lets you set product prices based on a customer’s user role and on specific individual customers. If you need targeted discounts, wholesale rates, or personalized offers, it removes the guesswork of maintaining separate catalogs or manual workarounds.
With seamless WooCommerce integration, the plugin applies your pricing rules directly within the normal shopping flow—so customers see the price that matches their account. It’s a practical way to support flexible pricing strategies while keeping your store setup aligned with WordPress roles and WooCommerce product data.
Main Features
- Role-based pricing rules — Set different prices for different WordPress user roles in WooCommerce.
- Customer-specific pricing — Assign tailored prices to individual customers.
- Flexible rule management — Create and organize pricing rules to match your discount strategy.
- Seamless WooCommerce integration — Automatically use the role or customer price within the WooCommerce purchasing flow.
- Works with existing user accounts — Uses standard WordPress roles so you don’t need custom account systems.
- Personalized offers — Show pricing that aligns with each visitor’s account type.
- Reduces manual pricing workarounds — Avoid maintaining separate product versions just to change prices.
Benefits
- Higher conversions — Customers are more likely to buy when they see prices that match their account or role.
- Better UX — A consistent, predictable pricing experience across product browsing, cart, and checkout.
- More loyalty — Repeat customers benefit from relevant pricing, supporting long-term engagement.
- More relevant discounts — Target promotions to the right roles or specific customers instead of applying one blanket discount.
- Simplified pricing operations — Manage pricing centrally with clear role and customer rules.
Who is it suitable for?
- WooCommerce stores offering B2B-style pricing by role
- Online retailers running role-based promotions for members or affiliates
- Agencies managing multiple client price structures
- Membership sites built on WordPress where different roles need different prices
- Brands selling to specific accounts that require customized pricing
- Companies moving away from manual discounts or duplicate product entries
