Gravity Forms Klaviyo 0.1.0-beta.1
Gravity Forms Klaviyo is a WordPress plugin that connects Gravity Forms with Klaviyo to capture leads and sync submission data. Set up field mapping and automatic contact updates, so your marketing lists stay accurate and campaigns launch faster. Improve lead nurturing with reliable, real-time event tracking without extra manual exporting.
Description
Gravity Forms Klaviyo is a WordPress integration that connects your Gravity Forms submissions to Klaviyo. It helps you use form capture as a reliable source of customer and lead data for your email marketing and automation workflows.
Instead of manually exporting contacts, the plugin forwards submission details from your form fields to Klaviyo, so your segments, audiences, and events stay aligned with real user behavior. This is useful when you need better conversion tracking from opt-ins, registrations, and other form-driven goals.
Main Features
- Sync Gravity Forms submissions to Klaviyo — Sends new entries to Klaviyo as they are submitted.
- Field-to-profile data mapping — Connects Gravity Forms fields to corresponding Klaviyo attributes.
- Audience and list targeting — Routes submissions to the right Klaviyo audience/list based on configuration.
- Event tracking from forms — Records form actions in Klaviyo so you can trigger automations.
- Tag-based organization — Applies tags in Klaviyo to categorize leads by form and entry context.
- Works with existing Gravity Forms setups — Designed to integrate into your current forms without rebuilding workflows.
- Supports common lead capture scenarios — Useful for newsletter signups, gated content requests, and registrations.
- Admin-friendly configuration — Configure connections in the WordPress dashboard alongside Gravity Forms.
Benefits
- More accurate segmentation — Keeps Klaviyo audiences updated with the latest form-based inputs.
- Higher conversions — Enables timely automations and follow-ups based on user intent.
- Better UX for lead management — Reduces duplicate or manual data entry across tools.
- Stronger marketing attribution — Improves tracking of which forms drive meaningful Klaviyo events.
- Simplified campaign operations — Lets you manage workflows through Klaviyo while collecting data in Gravity Forms.
Who is it suitable for?
- WordPress site owners using Gravity Forms for lead capture
- Klaviyo users who need form-driven audience updates
- Marketing teams running email automations based on website actions
- Ecommerce brands using forms for signups, contact, or account requests
- Agencies managing multiple client sites with consistent data workflows
- Content sites that gate downloads or registrations behind Gravity Forms
