Gravity Forms Google Analytics 2.1.0

Version
2.1.0
Updated
Sep 08, 2023
Developer
Gravity Forms
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Gravity Forms Google Analytics 2.1.0
Gravity Forms Google Analytics integrates with WordPress to track form submissions and goals directly in Google Analytics, providing clear conversion data for smarter optimization. The main benefit is actionable insights that boost form performance and ROI. As a beta release, your feedback helps refine features, design, and ease of use—perfect for optimizing your site’s data-driven decisions.
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Description

Gravity Forms Google Analytics is a WordPress plugin add-on that connects your Gravity Forms to Google Analytics. It records form submissions and maps them to measurable goals, so you can see which forms drive meaningful actions. Instead of relying on guesswork, you get clearer conversion reporting tied directly to your site’s form performance. This beta release is designed to help you validate tracking behavior while also refining the add-on’s usability and design through community feedback.

Main Features

  • Google Analytics integration — Connects Gravity Forms tracking with Google Analytics reporting.
  • Form submission tracking — Captures when visitors submit forms on your WordPress site.
  • Goal-oriented reporting — Tracks submissions as goals to reflect conversion outcomes.
  • Action-to-analytics mapping — Links form events to measurable metrics inside Google Analytics.
  • Works with Gravity Forms — Designed specifically for Gravity Forms form workflows and submissions.
  • Beta release improvements — Includes ongoing refinement based on early community testing.
  • Clear conversion visibility — Helps you interpret form results using analytics dashboards.
  • WordPress-friendly setup — Integrates into a typical WordPress + plugin workflow.

Benefits

  • Better conversion insights — Turns form activity into goal data you can evaluate in Google Analytics.
  • Smarter optimization — Helps you focus improvements on forms that actually contribute to conversions.
  • Improved UX decisions — Supports data-backed changes to form fields, layout, and funnel steps.
  • More reliable reporting — Reduces uncertainty by tying submissions directly to analytics metrics.
  • Workflow clarity — Makes it easier to connect Gravity Forms outcomes with site performance measurement.

Who is it suitable for?

  • WordPress site owners using Gravity Forms for lead capture or contact.
  • Marketing teams that need goal-level tracking in Google Analytics.
  • Website managers optimizing landing pages and form funnels.
  • Agencies running multiple client sites with measurable conversion goals.
  • Analytics-focused teams testing and validating event tracking behavior.