Gravity Forms Google Analytics 2.4.1
Gravity Forms Google Analytics lets you track form events in Google Analytics, Google Tag Manager, or Matomo from Gravity Forms in Wordpress. Get precise conversion insights and smarter optimization with zero coding. Easy setup, flexible analytics options, and seamless integration for better data-driven decisions.
Description
Gravity Forms Google Analytics is a WordPress plugin designed to connect Gravity Forms with Google Analytics, Google Tag Manager, or Matomo. It helps you record form-related activity as analytics events, so you can understand how visitors interact with your forms. Instead of guessing which submissions lead to results, you get clearer visibility into conversions and engagement.
By adding tracking through Gravity Forms without coding, the plugin supports more data-driven optimization. Whether you’re using GA for reporting, GTM for managing tags, or Matomo for privacy-focused analytics, the integration is built to work directly with your existing forms and workflows.
Main Features
- Google Analytics event tracking — Sends Gravity Forms event data to Google Analytics for form performance visibility.
- Google Tag Manager integration — Routes Gravity Forms events through GTM so you can manage tags in one place.
- Matomo compatibility — Supports Matomo (formerly Piwik) to track form events in your analytics setup.
- Gravity Forms to analytics mapping — Collects relevant form activity from Gravity Forms and forwards it as structured events.
- No-code setup — Enables event tracking without custom code, using the plugin’s configuration options.
- Works with multiple forms — Lets you apply tracking across your Gravity Forms instances for consistent reporting.
- Submission-focused insights — Helps you measure outcomes that matter, such as successful form submissions.
Benefits
- Better conversion clarity — Understand which forms produce measurable results in GA, GTM, or Matomo.
- Smarter optimization — Use accurate event data to refine form UX and improve outcomes over time.
- Cleaner tag management — Centralize tracking logic with GTM for easier maintenance and consistent deployments.
- Improved decision-making — Replace assumptions with event-based reporting for data-driven marketing actions.
- Lower implementation effort — Achieve tracking with minimal setup, saving time compared to manual event wiring.
Who is it suitable for?
- WooCommerce stores tracking contact, checkout, or lead capture forms
- Marketing teams optimizing landing pages and conversion paths
- WordPress agencies managing analytics across client sites
- Bloggers and content publishers measuring newsletter and inquiry submissions
- Online course and lead-gen sites using Gravity Forms for enrollment and contact
