Elements for Users 1.5.6 – Addon for WPBakery Page Builder formerly Visual Composer

Elements for Users is a WordPress add-on for WPBakery Page Builder (formerly Visual Composer) that helps you control which page content visitors can see. Instead of showing every WPBakery element to everyone, you can tailor visibility by login status, membership level, or specific user roles. This solves the common problem of content that feels irrelevant to different audiences, such as gating sections for logged-in customers or restricting elements for certain teams. The result is more relevant UX and better alignment with your site’s content and conversion goals.

By applying visibility rules to WPBakery content elements, you can build pages in Elementor-like flexibility (within WPBakery’s workflow) while keeping WordPress pages focused on the right people. It’s designed to work with the way WPBakery layouts are assembled, so you can manage targeting directly where you create your page components.

Main Features

• Target WPBakery elements — Choose which WPBakery Page Builder content elements appear on the page.
• Show for everyone — Display selected elements to all visitors without restrictions.
• Show for logged-out visitors — Render elements only for visitors who have not logged in.
• Show for all members — Display elements to logged-in members based on membership status.
• Role-based visibility — Show different elements to users assigned specific WordPress roles.
• Rule-driven targeting — Apply visibility conditions directly to WPBakery content sections and elements.

Benefits

• Higher engagement — Users see content that matches their status and role, improving relevance.
• Better conversion paths — Calls to action are presented only to the right audience segments.
• Improved UX — Visitors aren’t distracted by sections they can’t access or don’t need.
• More consistent personalization — Role and membership rules help standardize how content is delivered across pages.
• Cleaner page strategy — Focused visibility supports more intentional, streamlined layouts in WordPress.

Who is it suitable for?

• WooCommerce stores using WPBakery for product and landing pages
• Membership sites and communities built on WordPress
• Agencies customizing different experiences for multiple client audiences
• Blogs and publishers targeting logged-in readers with specific sections
• Online course platforms needing role- or membership-based content gating
• Teams managing role-specific marketing pages for staff and customers