Easy Digital Downloads Acquisition Survey 1.1.0
Capture how customers find you with Easy Digital Downloads Acquisition Survey, a WordPress tool that adds a customizable "How did you hear about us?" field at checkout. Understand sources via reports to boost targeted marketing, improving conversion and ROI. Easy setup, seamless integration, and data-driven insights to fine-tune your growth.
Description
Easy Digital Downloads Acquisition Survey is a WordPress plugin for Easy Digital Downloads (EDD) stores that helps you learn how customers discover your site. It adds a customizable “How did you hear about us?” field to the purchase checkout experience, so you can capture acquisition sources at the moment of intent.
Instead of relying on guesswork, this plugin provides simple reports showing what customers select. Use those insights to understand which channels are driving orders, then adjust your messaging and marketing focus to support better performance.
Main Features
- Checkout acquisition field — Adds a “How did you hear about us?” question during the Easy Digital Downloads checkout flow.
- Customizable options — Lets you tailor the answer choices to match your acquisition channels and campaigns.
- Flexible per-site setup — Configures the field options for each site where the plugin is installed.
- Customer selection tracking — Records what customers choose at checkout for later review.
- Admin reporting — Gives store admins access to reports showing which options customers select most often.
- Insight-driven decision support — Helps you interpret acquisition sources so you can refine your growth efforts.
- Designed for EDD — Built specifically to integrate with Easy Digital Downloads checkout screens.
Benefits
- Clearer acquisition visibility — Understand where customers come from based on real checkout responses.
- Better targeting — Align marketing efforts to the channels that consistently generate purchases.
- More informed ROI decisions — Evaluate channel performance using reported source selections from customers.
- Improved customer experience — Captures useful information without adding friction to the rest of checkout.
- Data for ongoing optimization — Use report trends over time to fine-tune messaging and campaigns.
Who is it suitable for?
- Easy Digital Downloads store owners
- Marketing teams running multi-channel campaigns
- Agencies managing lead and channel attribution for clients
- Content-driven sites publishing downloads and promotions
- Shop operators looking to improve conversion and acquisition strategy
- Teams that want checkout-level reporting on customer discovery sources
