Add purchase price, cost and cost of goods to your products/variations. New prices are calculated and suggested based on these values using your Markup (profit margin). These values give you direct control over your store’s profits and revenue. With the included table editor and its bulk features, you can easily add and update all these values. In addition, you can seamlessly update inventory, and see value at cost, sales value and total profit. The price selector (NEW) gives you several options to automatically calculate and view: retail value, value at cost and profit based on the price you select (i.e inc.VAT).