AffiliateWP: Custom Affiliate Slugs 1.3.0

AffiliateWP Custom Affiliate Slugs is a WordPress plugin that extends AffiliateWP by letting affiliates choose personal, memorable referral “slugs” for their links. Instead of relying only on an affiliate username or ID, affiliates can customize the part of the URL that appears after the ref parameter, or within the pretty URL path. This helps keep referral URLs consistent with an affiliate’s brand and marketing style, while still supporting the different URL variations your program already uses.

For site admins, the add-on provides admin-wide controls to enable custom slugs for all or selected affiliates, plus an Auto-create option that generates slugs automatically when new affiliates register or are added. The plugin also prevents duplicate slugs and ensures existing campaigns can continue to use the appropriate referral formats.

Main Features

• Custom referral slugs — Affiliates set their own slug used in referral URL variations.
• Auto-create custom slugs — Automatically generates a slug for new affiliates via the registration form, auto-register, or manual affiliate creation.
• Admin control by affiliate — Enable custom slugs for all affiliates or restrict access to selected affiliates.
• Slug rules and limits — Configure maximum characters and generate alphanumeric or alphabetic slugs for auto-created values.
• No duplicate slugs — Ensures uniqueness so two affiliates can’t share the same slug.
• Edit or remove at any time — Affiliates (and admins) can change or remove custom slugs from affiliate settings or the admin edit screen.
• URL generator support — Affiliates can generate referral URLs using their custom slug from the Affiliate Area.
• Works with pretty and non-pretty URLs — Compatible with different referral URL formats provided by AffiliateWP.

Benefits

• More trusted links — Branded slugs can feel more legitimate to audiences.
• Better click-through — Clear, human-friendly referral URLs can improve engagement.
• Consistent campaign UX — Affiliates maintain matching link formats across their promotion channels.
• Flexible affiliate management — Admins can control who can use slugs and how they are created.
• Reduced referral confusion — Multiple URL formats remain available while using one chosen slug.
• Cleaner tracking consistency — Unique slugs and change workflows help keep attribution aligned.

Who is it suitable for?

• WooCommerce and WordPress stores running AffiliateWP affiliate programs.
• Marketing teams managing multiple referral campaigns with different link aesthetics.
• Affiliate networks or directories that want clearer, recognizable referral URLs.
• Agencies coordinating affiliate partnerships for clients and brands.
• Content creators who promote offers under a business name rather than a username.
• Online platforms that register affiliates automatically and want consistent slug generation.