phpAnalytics – Web Analytics Platform 3.6.0

phpAnalytics - Web Analytics Platform is a privacy-first web analytics solution built for WordPress, delivered as a PHP-based plugin. It helps you understand your audience with clear, real-time insights that live inside your WordPress workflow. Instead of guessing, you can monitor what visitors do and what brings them to your site.

The platform organizes reporting into practical views such as Realtime, Overview, Acquisitions, and Behavior—plus Geographic, Technology, and Events—so you can quickly spot patterns and adjust content or marketing accordingly. It’s designed to be lightweight and straightforward to install, supporting seamless WordPress integration.

Main Features

• Privacy-first analytics approach — Focuses on privacy-conscious measurement while still providing actionable insights.
• Realtime reporting — Shows up-to-the-minute activity so you can respond to changes quickly.
• Overview reports — Summarizes key traffic signals in one place for faster understanding.
• Acquisitions tracking — Helps you review how visitors arrive and which sources drive traffic.
• Behavior insights — Explains how users interact with your content to reveal engagement patterns.
• Geographic reports — Provides location-based breakdowns to understand where your audience comes from.
• Technology reports — Displays the devices and technologies visitors use to access your site.
• Events reporting — Tracks event activity to measure specific interactions and outcomes.

Benefits

• Smarter content decisions — Behavior and Overview insights help you refine what users find most engaging.
• More effective marketing — Acquisitions reporting clarifies traffic sources, supporting better targeting and messaging.
• Higher conversion potential — Understanding Events and pathways enables adjustments that can improve conversion rates.
• Better user experience — Technology and geographic views help you optimize for real visitor conditions and needs.
• Actionable, easier reporting — Organized sections (Realtime, Acquisitions, Behavior, and more) reduce analysis time.

Who is it suitable for?

• WordPress site owners who want privacy-first analytics
• Bloggers and content publishers improving engagement
• Marketing teams analyzing traffic sources and campaigns
• Agencies managing multiple WordPress projects
• WooCommerce store owners monitoring visitor behavior
• Teams tracking conversions through Events on WordPress