Google Analytics Google Analytics 4 (GA4) tag 2.2.18

Version
2.2.18
Updated
Jun 24, 2025
Developer
Prestashop
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Google Analytics Google Analytics 4 (GA4) tag 2.2.18
Google Analytics Google Analytics 4 (GA4) tag automatically installs the GA4 tag and tracks your customers' activity in real time, letting you follow their journey and anticipate needs with predictive insights. Designed for Prestashop, it delivers the main benefit of precise analytics and faster optimization. A lightweight, easy-to-implement solution with better data-driven decisions, Type: Prestashop.
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Description

The Google Analytics 4 (GA4) tag plugin for PrestaShop automatically installs the GA4 tracking code so you can measure how customers interact with your store. It collects relevant data on customer activity and helps you follow their journey in real time within Google Analytics.

By using GA4’s predictive capabilities, you can spot patterns earlier and anticipate needs, making it easier to adjust campaigns and on-site experiences based on accurate, actionable analytics. The setup is lightweight and designed to streamline tracking without manual code handling.

Main Features

  • Automatic GA4 tag installation — Installs the Google Analytics 4 tag on your PrestaShop store without manual edits.
  • Customer activity data collection — Captures meaningful analytics data about visitors’ interactions and behavior.
  • Real-time journey tracking — Lets you observe customer activity live as users navigate your site.
  • GA4 event-based insights — Organizes tracked actions so you can analyze user journeys inside GA4.
  • Predictive GA4 features — Uses GA4 predictive capabilities to help you anticipate customer needs.
  • Lightweight implementation — Keeps tracking focused and avoids heavy, performance-impacting setup steps.
  • Easy configuration — Streamlines deployment so teams can get analytics running faster.
  • Cleaner data-driven optimization — Provides a consistent analytics foundation for ongoing improvements.

Benefits

  • More accurate reporting — Ensures your PrestaShop store sends the GA4 data needed for reliable measurement.
  • Faster optimization cycles — Real-time visibility helps you respond quickly to what customers are doing.
  • Better UX decisions — Journey tracking makes it easier to identify friction points and improve experiences.
  • Higher conversion focus — Predictive insights support smarter targeting and site adjustments toward outcomes.
  • Reduced setup effort — Automatic tag installation cuts manual work and lowers the risk of tracking gaps.

Who is it suitable for?

  • PrestaShop store owners who want reliable GA4 tracking
  • Ecommerce marketing teams tracking customer journeys in Google Analytics
  • Agencies optimizing multiple PrestaShop storefronts
  • Merchants focused on conversion rate improvements
  • Teams using predictive analytics for better planning