Easy Digital Downloads Campaign Tracker 1.0.2
Easy Digital Downloads Campaign Tracker is a WordPress plugin that links Google Analytics campaigns to Easy Digital Downloads orders, showing exactly which campaigns drive sales. It captures campaign name, source, medium, term and content, plus an earnings graph to measure ROI and optimize your marketing. Easy to install, with seamless integration and clear, actionable insights.
Description
The Easy Digital Downloads Campaign Tracker is a WordPress plugin for Easy Digital Downloads that connects Google Analytics campaign data to your sales.
It helps you see exactly which campaigns drive orders by associating campaign parameters with individual Easy Digital Downloads purchases.
Instead of guessing which ads, emails, or promotions are working, you can review campaign performance directly in your payment and order screens, then optimize based on earnings results.
Main Features
- Google Analytics campaign linking — Associates GA campaign data with Easy Digital Downloads orders.
- Campaign Name capture — Records the campaign name tied to a purchase for clear attribution.
- Source and Medium tracking — Stores campaign source and medium to identify traffic origins.
- Term and Content fields — Captures additional GA parameters (term, content) to refine campaign analysis.
- Payment History visibility — Displays tracked campaign details where you review payments in Easy Digital Downloads.
- Order Details display — Shows campaign data on the order details screen for each transaction.
- New sale email inclusion — Adds campaign context to the new sale email for faster internal review.
- Campaign-based filtering — Filters purchase records to focus on specific campaigns and traffic sources.
- Earnings graph — Provides a graph of sales and earnings by campaign to assess ROI.
Benefits
- Clear attribution — Understand which campaigns generate orders, not just visits.
- Better marketing decisions — Use campaign-level earnings to reallocate budget toward higher performers.
- Improved reporting — Review campaign data in relevant Easy Digital Downloads screens for less manual cross-checking.
- Faster optimization — Filter purchases by campaign to quickly identify what to test next.
- ROI-focused insights — Track sales and earnings in one view to evaluate campaign success rates.
Who is it suitable for?
- Easy Digital Downloads store owners running Google Analytics–tracked campaigns
- Marketers managing ads, email promotions, or UTM-based traffic to digital downloads
- Agencies that need campaign-to-order reporting across multiple client campaigns
- Content creators and landing page publishers optimizing conversions by traffic source
- Teams running recurring promotional offers and wanting campaign-level performance tracking
