Give: Google Analytics Donation Tracking 3.0.1
Description
Give Google Analytics Donation Tracking to your WordPress donation site to understand what happens before, during, and after a donor submits a gift. The plugin uses Google Analytics Enhanced E-commerce to measure donation form interactions and transactions, so you can move beyond guesswork. It records key steps like initiating the donation, completing it, and admin refunds, turning donation activity into clear analytics events. With reports tied to traffic sources, forms, and conversions, you can optimize campaigns based on actual donor behavior across your site.
Instead of replacing your existing Google Analytics setup, it enhances what you already track. After installation and activation, donation data starts flowing into Google Analytics using your current implementation, provided you use Universal Analytics for Enhanced E-commerce compatibility.
Main Features
- Enhanced E-commerce donation tracking — Records donation transactions and related donation steps in Google Analytics Enhanced E-commerce.
- Donation form interaction events — Tracks actions such as initiating the donation process and completing a donation.
- Admin refund measurement — Logs refunds so you can see which donations were refunded most.
- Top traffic source reporting — Helps you identify the most valuable traffic sources that lead to donations.
- Donation form performance — Shows the most popular donation forms and which forms drive the highest conversions.
- Pre-donation visit insights — Reports the number of visits made before a donor completes a gift.
- Conversion rate tracking — Adds conversion rate reporting for donation outcomes across your site.
- Donation form impressions — Tracks donation form impressions to understand visibility before action.
- Customization and test donations — Lets you customize tracking values and track test donations.
- Lightweight implementation — Uses a lightweight codebase designed not to slow your site.
Benefits
- Better campaign decisions — Connects traffic sources and donation outcomes to improve fundraising strategy and targeting.
- Higher donation conversions — Identifies which donation forms convert best to optimize UX and reduce drop-off.
- Improved reporting accuracy — Captures real transaction steps, including admin refunds, for more trustworthy performance data.
- Faster optimization loops — Provides actionable insights like pre-donation visits and conversion rates without manual analysis.
- Works with existing GA — Enhances your current Google Analytics integration instead of forcing a replacement workflow.
Who is it suitable for?
- Nonprofit organizations running donation campaigns on WordPress
- WooCommerce-adjacent sites that rely on tracked payment transactions
- Marketing teams optimizing traffic sources and conversion paths for fundraising
- Agencies managing multiple WordPress client sites and GA reporting
- Bloggers and content creators who drive audiences to donation pages
- Site admins who need visibility into donation form performance and refunds
