WooCommerce Prices By User Role 5.2.11
Prices By User Role is a WooCommerce plugin that delivers dynamic pricing and wholesale options by customer role, letting you set different prices and hide prices or add-to-cart for non-registered users. Benefit: boost conversions with tailored pricing and streamline catalog mode. Easy to manage, integrates seamlessly with your store—unlock flexible pricing today.
Description
WooCommerce Prices By User Role is a role-based pricing and wholesale plugin for WordPress that lets you show different product prices to different customer groups. Instead of one fixed catalog, you can offer tailored pricing for wholesalers, retail customers, or any role you use on your site.
It also supports catalog mode by hiding WooCommerce prices and the “Add to Cart” button for non-registered visitors or selected role groups. This helps control what people can see before they sign in, while keeping your product pages clear and consistent.
Designed for straightforward management inside your WordPress and WooCommerce setup, the plugin helps you streamline your pricing strategy and make your storefront behavior match your business model.
Main Features
- Customer role-based dynamic pricing — Deliver different prices depending on the customer’s WooCommerce role.
- Wholesale pricing options — Configure wholesale rates for specific groups like wholesalers or B2B buyers.
- Discounts per role group — Apply role-targeted pricing rules, including reduced prices for selected roles.
- Catalog mode support — Enable catalog-style browsing where prices and purchasing actions can be restricted.
- Hide WooCommerce prices — Hide prices for non-registered users or specific role groups in your shop.
- Hide “Add to Cart” button — Remove the add-to-cart option for targeted visitors to control access.
- Role-based visibility control — Manage which roles can view pricing and purchase items.
- Applies pricing automatically in the store — Use your configured role rules so customers see the correct prices during browsing.
Benefits
- Higher conversions for each audience — Tailored pricing helps wholesalers and retail customers choose faster.
- Better user experience — Visitors see relevant pricing visibility based on their role status and permissions.
- Clearer B2B/B2C separation — Wholesale rates stay organized for customer groups without manual changes.
- Reduced confusion for guests — Catalog mode limits price and cart access for non-registered users.
- Streamlined catalog management — Update pricing behavior through role-based settings rather than separate storefronts.
Who is it suitable for?
- WooCommerce stores with wholesale and retail customers
- Businesses running B2B pricing by customer role
- Membership or gated-access shops where roles differ by login status
- Online catalogs that want guest browsing but restricted purchasing
- Agencies managing multiple role-based storefront requirements
- Websites that need consistent pricing rules across product pages
