WooCommerce User Role Based Pricing 2.2.2
Enable dynamic pricing by user role with WooCommerce User Role Based Pricing, a WooCommerce plugin that lets you set product and shipping charges per user role, even hiding prices where needed. Benefit: targeted discounts and personalized shopping, boosting conversions and loyalty. Easy to use with per-product overrides and a clean, flexible interface.
Description
WooCommerce User Role Based Pricing is a WooCommerce plugin designed to help you set dynamic product pricing by user role. Instead of applying one catalog price to everyone, you can tailor store rules so each role sees the right amount for each product. It supports catalog mode so you can present a customized shopping experience based on who is logged in.
With this plugin, you can adjust both product prices and shipping charges per user role, including per-product changes and the option to hide or leave an empty price where needed. This makes it easier to run role-based offers, wholesale-style pricing, or restricted catalogs without manually maintaining separate product copies.
Main Features
- User role–based product pricing — Modify product prices depending on the customer’s role.
- Per-product price overrides — Set changes at the individual product level rather than only globally.
- Role-based shipping charges — Adjust shipping costs for different user roles.
- Catalog mode support — Enable a role-sensitive catalog view for better control over what customers see.
- Hide or empty price options — Hide pricing or show an empty price for selected roles and situations.
- Flexible configuration workflow — Define pricing rules in a straightforward interface aligned with WooCommerce product settings.
Benefits
- Targeted discounts — Apply role-specific pricing to drive better purchase intent for each customer segment.
- Improved UX for logged-in users — Customers see prices that match their access level without confusion.
- Higher conversions — More relevant offers can reduce friction and increase checkout completion.
- Better control of visibility — Hide or blank prices for roles that should not view full pricing.
- More consistent shipping quotes — Role-based shipping adjustments help align totals with your pricing strategy.
Who is it suitable for?
- WooCommerce stores that want wholesale or tiered customer pricing.
- Businesses offering different rates for logged-in vs guest visitors.
- Companies that need role-specific shipping charges.
- Agencies managing multiple customer types within one WooCommerce installation.
- E-commerce brands running restricted catalogs for certain user roles.
- Organizations that sell to members with different access levels.
